Hello Andrea,

this one is for Knightsbridge Management.

Knightsbridge has a lovely logo, and some of the page layouts are nicely put together. There's plenty behind the site too: someone on hand around the clock, testimonials with real moments in them, and short stories of things you've pulled off for clients. So the substance is all there.

Most of our thoughts are about the homepage and the overall feel. Yours is clearly a luxury service, and we think the site could feel every bit as luxurious.

The opening screen is hard to read

The homepage opens with words set over pictures, and the pictures have been darkened to help the words stand out. It's a sensible instinct, but the darkening takes the life out of the pictures and the words are still a strain to read. We'd pick one really strong image, leave it at its best, and put a short line in clear type beside or below it.

What does membership mean?

There are a few buttons around the site inviting people to apply or become a member, and they go straight to a form. By that point it isn't easy to tell what a member gets, or why you'd join. The homepage lines about exclusivity and the value of the property you look after sound impressive, but they don't say simply that you look after people's homes and their lives. A plain line on what you do, and a few words on what membership means before the form, would make that step much easier to take.

Capitals everywhere

The headings are in capitals all the way through, like the logo. Capitals suit a logo. Across a whole site they're harder to read, and they can feel a little loud. We'd let the logo keep its capitals and set the headings in ordinary sentence case, which reads more easily and feels calmer. The typefaces also change from page to page, so one family used the same way everywhere would pull things together.

Your own people and homes

A lot of the photographs look like library pictures, especially the ones of people, and visitors tend to notice. Your own team, your offices and the homes you look after (with the owners' permission, or shown discreetly) would tell someone far more about the service than a library picture can.

Spacing and finishing details

Some paragraphs are set very tightly, some sections have a lot more room around them than others, and here and there text or icons are hard to see against what's behind them. There are a few small slips too, the kind every site picks up over time, and we're happy to point those out on a call. With an even rhythm and those details tidied, the site would feel calmer and more expensive.

A menu that stays with you

The menu scrolls away as you read, so on the longer pages there's no quick way to move on. One that stays at the top would help a lot. The social icons also sit at the very top of every page, above everything else. They'd be more at home in the footer.

Editorial: lead with the articles

The Editorial page opens with a newsletter sign-up before any of the articles, so people are asked to commit before they've seen what they'd be getting. The titles are also in lower case in the list and in capitals on the articles themselves. We'd show the articles first, give the titles one style, and put the sign-up after. It's a much warmer invitation.

Quicker on a phone, clearer to AI assistants

On a phone, the headline has to wait for the opening film and some code the page doesn't need straight away. More people also now ask ChatGPT or Google's AI to recommend a property manager. Your service pages are already set up well for that. The homepage needs a main heading, your offices and phone number set out for assistants, and descriptions on the photographs.