Hello Terence,

this one is for Arteak.

Someone at Arteak has put real thought into the words. "One incident. One investigation. One shutdown." is a great opening line, written for the person who actually signs the contract, and the rest of the homepage talks about what worries a director before it gets to the services. You've also got your own film, your own people in Arteak kit, and the kind of numbers and clients most firms would love to have. And it's clear the site has had work recently. Most of our thoughts are about helping the design catch up with the writing.

A strong logo, with room to grow into a brand

Your logo is strong, and the red carries through the site well. Beyond that, the look leans mostly on that one colour, with the headings set in a couple of different typefaces and spacings, so there isn't yet much that only Arteak could own. A few elements of your own would change that: a typeface chosen to sit with the logo, the chevron in your mark used as a graphic device, and one style of photography with people in Arteak kit. That can be your own team, or library shots with the overalls and hard hats in your red and carrying your logo. Used the same way on every page, that's what creates the right perception before anyone has spoken to you.

The work is hard to find

Your Projects page says a selection of past work is on its way. For now the proof is some big numbers and a few client logos, quite a long way down the homepage. Someone hiring a safety team for a high-risk site wants to see you've done it somewhere like theirs. A few projects told properly would say more than any number.

Your film is cropped and in a plain player

The film on the homepage is the best footage on the site, because it's your own kit and your own people at work. On a desktop it sits in a nearly square box, so a good part of the picture is cut off. It also plays in the browser's standard player, volume slider and all, for a film with no sound. Shown at its proper shape, in a player that looks like yours, it could be the centrepiece of the homepage. It would sit well on the page for that service too.

The opening screen carries too much

The headline does the selling on its own. Under it there's a long paragraph in white, centred over a busy photograph, so it's hard to read and it pushes the button down the screen. The button then invites a worried director to read more, when they'd probably rather talk to someone. The headline alone over a calmer picture, with an easy way to get in touch, would hit harder.

Everything is centred, and the homepage is long

Nearly every section is centred, in small grey type, so nothing stands out from anything else. Your sharpest thinking, about what worries the people at the top, carries the same weight as sections that say much less. On a phone the homepage is a very long scroll. With the text lined up on the left and a shorter page, someone reading in a hurry would get to the important parts first.

Bringing the older pages along

The newer pages share a clean, tidy layout, and it's clear a lot of care has gone into them. A few of the older pages are still around in the previous design, and one button on the homepage leads to one of them, so a visitor can slip from the new look into the old without meaning to. Bringing everything into the new look would make the whole site feel as considered as your newest pages.

Getting in touch could feel more personal

The Contact button is always in view, which is good. The contact page has a form, a map and your details, but it doesn't say who you'd be writing to or when you'd hear back. A senior person making a big decision likes to know who they'll be speaking to. And on the homepage the phone number is plain text, not a link you can tap.

AI assistants are becoming the first place people ask

More and more people ask ChatGPT, Claude or Google's AI who to hire before they search. Your homepage has a clear main heading, which helps. What's missing is a short description of the business for search results, and your details set out in a way assistants can read. Some recent news would help too. The site has clearly been worked on lately, but the last dated post is from a few years ago.