Eschler Asset Management

Eschler gives independent portfolio managers the regulated foundation to run their strategies, covering infrastructure, compliance and risk, and gives investors institutional access to that talent. Allocators, emerging managers and partners all needed to see a firm solid enough to trust with capital and careers. After more than a decade in business, the old site was a dated Wix page with a little copy, and it said almost nothing about how the platform worked, just as Eschler was expanding, adding to the platform and hiring.

We explored several brand routes and settled on stone. Un-carved rock stands for the platform: a permanent base that weathers market cycles. A sharp natural vein through the rock stands for the manager, the decisive edge that acts on conviction. Ultra-thin hairlines bring a sense of order and process, and a blue overlay marks the moment a manager’s strategy joins the Eschler framework. A deep navy palette with blue and turquoise accents, Cormorant and Poppins, and a custom-kerned wordmark complete the identity, set out in a brand book with presentation templates, letterheads and LinkedIn assets.

The website is built on the same idea. The hairlines become the architecture that guides you through each page, the stone imagery moves as you scroll, and the motion stays delicate enough to feel premium without getting in the way.