Property portal for London's leading sales and marketing agency.

When SiteSales, a leading property marketing agency based in London, approached us, they were in urgent need of a website overhaul. Their existing platform was not just basic; it was a straightjacket, stifling creativity and flexibility. It failed to embody the uniqueness of the developments they marketed. They desired a modern touch, something that resonated with their brand's innovative spirit. What they needed was not just a website but a digital experience that matched their stature in the industry.

Challenge

The primary challenge was the one-size-fits-all nature of their existing website. Development pages were carbon copies of each other, offering nothing more than images and text. This blandness was a disservice to the distinctive branding each development deserved. Additionally, the client wanted to automate the communication process for potential customers showing interest, enhancing user engagement and operational efficiency.

Our Approach

Discovery and Strategy

Our journey began with an in-depth discovery phase. Collaborating closely with SiteSales, we delved into the essence of their brand and the unique needs of their audience. Our goal was to craft a strategy that not only showcased the individuality of each development but also streamlined the user journey from interest to engagement.

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Design and Development

Bespoke Branding: We revolutionized the development listings with a powerful CMS, enabling SiteSales to customize each page with specific colors, imagery, and textures. This bespoke approach ensured that visitors experienced a cohesive and immersive branding experience for each development.

Interactive Listings: Development listings were transformed to feature filterable plots within each page, complete with detailed floorplans and an integrated Google Maps view. This interactive approach empowered users to explore developments with ease, enhancing their search experience.

Automation and CRM Integration: We streamlined the user engagement process by implementing forms that trigger automatic email responses, ensuring immediate communication. All collected data was seamlessly forwarded to SiteSales' Sugar CRM, optimizing their lead management process.

Innovative Site Features: The introduction of an auto-hiding SiteSales navbar on development pages was a game-changer. This subtle yet impactful feature ensured that the branding of individual developments took center stage, providing a tailored user experience.

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Marketing and Analytics Integration

Working in tandem with SiteSales' paid marketing agency, we embedded compliant analytics across the site. This strategic integration offered granular insights into user behavior, enabling informed marketing decisions.

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Lead Capture Mechanism

We added a layer of engagement by gating brochure downloads behind an email request. This not only provided value to the user but also captured valuable leads for SiteSales, further enriching their marketing funnel.

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The transformation SiteSales experienced is not just a testament to innovation but a clear indicator of success.

"Our new website has increased website leads by over 50% and our engagement rate by 35%, leading to more viewings and sales."

That’s the kind of digital transformation we're talking about: not just meeting expectations but surpassing them, paving the way for more viewings and sales.

Our work isn't just about building websites; it's about creating digital experiences that captivate and convert. Through strategic design, bespoke development, and data-driven marketing integration, we unlock new opportunities for your brand to thrive in the digital landscape.

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Are you ready to see tangible results? Let's start a conversation. Contact us today for a complimentary website audit. Discover how we can tailor a digital solution that truly transforms your digital presence into your most powerful asset.

Together, let's turn your aspirations into achievements. Let's craft a story of success that's uniquely yours.